CONTENT STRATEGY
Build pages around the questions customers ask.
Content Strategy takes a search your business should answer and plans the page that can answer it well. The brief connects customer intent with your services and the information your team can stand behind.
Get a report on your siteA page brief ready to review
WHY IT MATTERS
A new page should answer a question your site does not.
Another article will not help if it repeats what is already on your site or misses the customer’s question. The brief shows what the page needs to cover and how it relates to your service.
HOW IT WORKS
What it checks.
What it prepares.
These are the steps behind the Content Strategy output you can review.
Builds a brief around the customer’s question and your service
Plans the page structure, supporting details, and useful links
Places the page in the wider work plan for review
PART OF THE SAME PLAN
How this work connects to the rest.
Content Strategy uses the questions from Search Research and the gaps found by Site Audit and Competitor Analysis.
START WITH YOUR SITE
See where your site stands.
Your free report shows the pages, searches, and competitors behind the first set of findings. You decide what to pursue from there.
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